Tony Viardo
AVIA TRADING LLC
FOUNDING PARTNER | MANAGING DIRECTOR
(Former)
VICE PRESIDENT | SENIOR DIRECTOR of
MARKETING & COMMUNICATIONS | CONSULTANT
Phone:
(301) 834 -2942 (main)
(240) 896-4205 (fax)
Email:
Shipping
PO Box 3744
Gaithersburg, MD 20828
Website
I BELIEVE
Well Done is Better than Well Said
Work is a blessing. Time even more so. Thank you for taking the time to consider my work. In my career, I've worked for some pretty exemplary companies, and others that were not so much. I can confidently say however that regardless of who I've worked for, I've always tried to build things that would benefit the company--even after I was long gone.
So as you go through my history--either quickly or carefully--I hope you notice those very things. They are what give me a sense of satisfaction, and a fulfillment in my belief that I actually work for something more than just a paycheck.
SUMMARY PROFILE
Founder and Managing Director of Avia Trading LLC leveraging 18+ years of Strategic Marketing and Communications experience across a full spectrum of MarComm disciplines and tactics, both within the Public (non-profit / government) and Private sectors. Impressive record of achievement consistently demonstrates creativity, leadership and collaboration, with a comprehensive ability to deliver “on-brand, on-mission” results.
EXPERIENCE
1/25-Present
Founding Partner, Managing Director
AVIA TRADING LLC
(AV)
Avia Trading is a sourcing and retail company trading in the highest quality products within the Modern Family Household category--catering to today's contemporary family lifestyle. We work with reputable brands, distributors, and suppliers to curate and cater to local, national and international markets. Avia's data-based logistics, retail and marketing expertise offer incredible added value for B2B partners, and useful solutions for customers.
FAMILIES USA
(FUSA)
As a member of the Executive Leadership Team, responsible for guidance of the organization; executive decision-making, advisory and oversight responsibility for all internal and external communications including: integrated strategic comms campaigns, visual branding and design, editorial/publication, PR, media relations, marketing, website, social media and data analysis. Managed team of 7-9; director and senior managers as direct reports.
05/23-05/25
Senior Director, Communications
AMERICAN ASSOCIATION FOR JUSTICE
(AAJ)
As part of the Directors team, involved in key decision-making for budgeting, product development, education curriculum creation, event planning, fundraising, political messaging, member initiatives and more. As head of Marketing, managed AAJ marketing function across 14 client departments--requiring widest range of MarComm tactics expertise to brand and promote each category of AAJ products & services, including: membership and member services, events, public education, publishing, fundraising, advocacy, and more.
03/20-04/23
Marketing Director
09/18-03/20
Vice President Strategic Marketing
US ENERGY STORAGE ASSOCIATION
(ESA)
Reporting directly to the CEO, assisted in development of strategic direction specifically in: products and services, events, brand management, member engagement and education, and advocacy. Managed MarComm and Events teams; promotional budgets; PR and media relations; public education; and advocacy communications.
08/15-09/18
Director, Communications & Marketing
NATIONAL ASSOCIATION OF CLEAN WATER AGENCIES (NACWA)
As member of Directors Team, advised CEO in: political messaging, public outreach, media relations, membership engagement, product development, events and more. As marketing lead: managed budgeting, strategy, and operations of both Communications (internal/ external, PR, media) and Marketing (branding, digital, event) functions.
03/14-08/15
Director, Communications & Marketing
HOUSEHOLD & COMMERCIAL PRODUCTS ASSOCIATION (HCPA)
Managed media relations and internal / external MarComm across all departments and product divisions; directed marketing initiatives; supported advocacy, events and member engagement; curated website; grew social media presence; set editorial calendar; advised PR, public outreach and branding.
MORE
EDUCATION
M.A. Journalism
UNIVERSITY OF MARYLAND, COLLEGE PARK
Philip Merrill College of Journalism
B.A. Psychology
UNIVERSITY OF CALIFORNIA, BERKELEY
College of Letters & Science
EXECUTIVE COMPETENCIES
EXECUTIVE LEADERSHIP
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Organizational brand-building & discipline
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Organizational messaging
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Organizational strategic planning
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Budget development
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Product development
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Team-building & mentorship
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Public speaking (advanced)
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Diversity, Equity & Inclusion trained
MKTG & COMMUNICATIONS
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Strategic branding & messaging [including political]
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Multi-channel / Integrated marketing
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Video creation / production
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Digital / Social media marketing
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Data-driven journey strategy
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Inbound content strategy
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Paid advertising strategy
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Mobile fundraising
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Media relations & media training
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PR / Strategic partnerships
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Corporate & Executive communications
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Crisis Communications
PROJECT MANAGEMENT
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PMP / Traditional [Waterfall] & Agile Project Management
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Event Planning, Programming & Promotion
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Multi-channel / Integrated campaign design and execution
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End-to-end commercial-grade publishing (print, digital, web)
SOFTWARE EXPERTISE
CRM DATABASE PLATFORMS
Netforum, Filemaker Pro, Hubspot
MARKETING PLATFORMS
Marketo, Salesforce,
Hubspot, Snowball
COMMUNICATIONS PLATFORMS
Muck Rack, CISION, Higher Logic, Marketplace, Meltwater, EveryAction, Soft Edge
PROJECT MANAGEMENT
Monday.com, Asana, Trello
VISUAL DESIGN & VIDEO
Canva, Photoshop, Adobe Premiere Pro, Adobe Rush, Lumen5
WEBSITE DESIGN / MGT
Sitecore, Wordpress, Drupal, Wix, Dreamweaver