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Video Editing Timeline

Produced Videos

Throughout his career (beginning as a TV news reporter), Viardo has shot, edited, and produced commercial broadcast-grade videos; an expertise he carried into publishing, and then into non-profit MarComm. Viardo has extensive experience in writing/storyboarding, shooting, directing, editing, and releasing branded videos--to internal and external audiences--on multiple platforms/channels. He is also highly experienced in managing, directing, and collaborating with video production companies (large and small). These are a few recent examples.

Convention Sizzle Reel - GENERAL
00:49

Convention Sizzle Reel - GENERAL

Hype video for AAJ Conventions, produced as an appeal to younger members. Used as part of several integrated marcomm campaigns and cross-promotions.
AAJ Membership Promo - Home
02:24

AAJ Membership Promo - Home

Produced as part of the "Finding Your Home" integrated marcomm campaign. Main objectives: member recruitment and retention.
Annual Convention 2020 Sizzle Reel - Social
00:15

Annual Convention 2020 Sizzle Reel - Social

Promotional teaser video targeted at demographics that scored "networking" as organization's most valuable offering. Used in email marketing campaign.
Annual Convention 2020 Teaser 01 - Locations
00:24

Annual Convention 2020 Teaser 01 - Locations

Marketing video highlighting cultural locations around event site, New Orleans, LA. Used in email, social media and paid digital social media tactics.
Annual Convention 2021 Launch Video Series
00:13

Annual Convention 2021 Launch Video Series

Promotional teaser to hype prime event location. Used primarily on social media, email and other internal community platforms.
Annual Convention 2020 Teaser 02 - Food
00:25

Annual Convention 2020 Teaser 02 - Food

Marketing video highlighting culinary attractions around event site, New Orleans, LA. Used in email, social media and paid digital social media tactics.
Winter Convention 2020 Promo - Interviews
01:28

Winter Convention 2020 Promo - Interviews

Promotional event video featuring sound bites of leaders--which data revealed as most appealing to older members. Used in email marketing campaign, as well as web-based community group platforms.
Annual Convention 2020 Teaser - Leader Walk
00:25

Annual Convention 2020 Teaser - Leader Walk

Video promotional teaser featuring AAJ leaders. Relevant demographic data showed that targeted audiences reacted and engaged at higher rates.
AAJ 75th Anniversary Celebration Video
08:21

AAJ 75th Anniversary Celebration Video

The AAJ 75th Anniversary commemorative video was used theatrically in live events; then subsequently used in branding campaigns. AAJ is the premiere association for plaintiff trial lawyers nationwide, fighting to preserve the Constitutional right to trial by jury. Leaders talk about how far the Association and the larger trial lawyer community have come.
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